NAGARATHAR HERITAGE FOUNDATION
Heritage-as-Income™
Preserving Chettinad's Architectural Legacy Through Sustainable Economic Models
The Crisis We Face
The Nagarathar Heritage Foundation addresses a critical challenge: high-value heritage superstructures in Chettinad are rapidly falling into disrepair due to the crippling economic burden of maintenance. Property owners, unable to afford upkeep costs, are forced to dismantle and sell irreplaceable architectural elements.
This crisis results in the permanent loss of our cultural heritage. Our Heritage-as-Income™ model serves as a direct intervention mechanism, creating sustainable economic models that secure the long-term legacy of these ancestral homes while preventing their destruction.
Our Strategic Approach
The Foundation conducts comprehensive feasibility assessments to determine the most commercially viable use for each restored heritage property, maximizing return on investment while preserving architectural integrity.
Boutique Resort/Hotel
Optimized for high Average Daily Rate (ADR) and hospitality-driven income in areas with established tourist traffic.
Destination Wedding/Event Hall
Optimized for high-value package revenue in locations with limited tourism infrastructure, leveraging unique architectural scale.
Tourism-Driven Decision Making
Strategic Usage Determination
The choice between conversion models is driven by localized market intelligence and tourism inflow patterns. This decision is critical as it immediately informs the restoration design and corresponding cost estimate.
High Tourism Inflow: Properties in areas with established or emerging tourist traffic are converted to Boutique Resorts/Hotels, requiring individual room layouts and service areas.
Limited Tourism Inflow: Properties in locations with limited visitor numbers are positioned as Destination Wedding/Event Halls, requiring large open spaces and expansive parking facilities.
Join Us in Preserving Heritage
Contact the Nagarathar Heritage Foundation
Whether you're a property owner seeking to preserve your ancestral home, an investor interested in heritage projects, or a professional wanting to contribute your expertise, we invite you to connect with us.
Together, we can transform the economic burden of heritage maintenance into sustainable income opportunities while safeguarding Chettinad's irreplaceable architectural legacy for future generations.
Foundation Team
Sri La Sri Narayana Gnana Desiga Swamigal
Advisor
Mr AR L Sundaresan
Advisor
Mr Selvam Alagappan
Director
Mr S Muthukumar
Director
Mr P Valliappan
Director
Mr E M C Palaniappan
Director
Mr Perianan
Director
AMPA Palaniappan
Director
Contact Us
139/3 Kailash Colony, Anna Nagar Western Extn,
Chennai, Tamil Nadu - 600 101