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NAGARATHAR HERITAGE FOUNDATION
Heritage-as-Income™
Preserving Chettinad's Architectural Legacy Through Sustainable Economic Models
The Crisis We Face
The Nagarathar Heritage Foundation addresses a critical challenge: high-value heritage superstructures in Chettinad are rapidly falling into disrepair due to the crippling economic burden of maintenance. Property owners, unable to afford upkeep costs, are forced to dismantle and sell irreplaceable architectural elements.
This crisis results in the permanent loss of our cultural heritage. Our Heritage-as-Income™ model serves as a direct intervention mechanism, creating sustainable economic models that secure the long-term legacy of these ancestral homes while preventing their destruction.
Our Strategic Approach
The Foundation conducts comprehensive feasibility assessments to determine the most commercially viable use for each restored heritage property, maximizing return on investment while preserving architectural integrity.
Boutique Resort/Hotel
Optimized for high Average Daily Rate (ADR) and hospitality-driven income in areas with established tourist traffic.
Destination Wedding/Event Hall
Optimized for high-value package revenue in locations with limited tourism infrastructure, leveraging unique architectural scale.
Tourism-Driven Decision Making
Strategic Usage Determination
The choice between conversion models is driven by localized market intelligence and tourism inflow patterns. This decision is critical as it immediately informs the restoration design and corresponding cost estimate.
High Tourism Inflow: Properties in areas with established or emerging tourist traffic are converted to Boutique Resorts/Hotels, requiring individual room layouts and service areas.
Limited Tourism Inflow: Properties in locations with limited visitor numbers are positioned as Destination Wedding/Event Halls, requiring large open spaces and expansive parking facilities.
Professional Support Framework
To ensure smooth and cost-effective project initiation, the Foundation provides empanelled professionals for preliminary analysis while maintaining complete flexibility for owners and investors during execution.
01
Architect Panel Consultation
INTACH-grade architects conduct initial preliminary study and provide detailed Restoration Cost Estimate based on chosen usage model—entirely free of cost.
02
Flexible Vendor Selection
Property owners and investors are free to engage architects, builders, and contractors of their choice with no obligation to use Foundation's empanelled vendors.
03
Legal Panel Support
Initial legal guidance provided free of cost regarding title, conversion process, and regulatory requirements. Nominal professional fee only charged at final agreement signing.
Owner-Funded Management Model
When property owners finance the restoration based on finalized design, the Foundation shifts to comprehensive management and operations, ensuring professional hospitality standards and sustainable revenue generation.
Complete Operations Management
The Foundation handles complete management, marketing, and hospitality operations for resorts or events management for wedding halls.
Compensation: 7% Management Fee of Gross Operating Revenue (GOR)
Manpower Engagement
The Foundation engages and manages all required manpower including staff, housekeeping, and security.
Cost Structure: Borne by owner/asset as part of operating expenditure, transparently discussed and operationalized
Marketing & Network
The Foundation utilizes its extensive network to market the property effectively for its restored purpose.
Included: Marketing services included in the 7% GOR management fee
Investor-Catalyzed Partnership Model
Free Facilitation Service
When property owners are unable to fund restoration, the Foundation facilitates funding partnerships by connecting owners with pre-vetted investors who have demonstrated interest in heritage projects.
The Foundation's role is strictly limited to catalyzing agreements between property owners and external investors. This facilitation and matchmaking process is done entirely free of cost—the Foundation takes no fee or commission from either party for securing capital.
Revenue & Impact Potential
Our dual-model approach creates sustainable income streams while preserving irreplaceable architectural heritage. The financial structure ensures long-term viability for all stakeholders.
7%
Management Fee
Of Gross Operating Revenue for owner-funded properties
0
Facilitation Cost
Free investor matchmaking and initial professional consultations
100%
Heritage Preserved
Preventing dismantling and permanent loss of cultural assets
Implementation Roadmap
The Foundation proposes immediate strategic actions to operationalize the Heritage-as-Income™ framework and begin preserving Chettinad's architectural legacy.
Formalize Professional Panels
Recruit and establish terms of engagement for Architect Panel and Legal Panel, specifically defining free consultation mandates and service standards.
Develop Template Agreements
Create standardized template agreements for the Pure Management Model with clear 7% GOR terms and operational responsibilities.
Build Investor Database
Compile confidential database of potential investors for the Investor-Catalyzed Model, pre-vetting candidates interested in heritage projects.
Join Us in Preserving Heritage
Contact the Nagarathar Heritage Foundation
Whether you're a property owner seeking to preserve your ancestral home, an investor interested in heritage projects, or a professional wanting to contribute your expertise, we invite you to connect with us.
Together, we can transform the economic burden of heritage maintenance into sustainable income opportunities while safeguarding Chettinad's irreplaceable architectural legacy for future generations.
Foundation Team
Sri La Sri Narayana Gnana Desiga Swamigal
Advisor
Mr AR L Sundaresan
Advisor
Mr Selvam Alagappan
Director
Mr S Muthukumar
Director
Mr P Valliappan
Director
Mr E M C Palaniappan
Director
Mr Perianan
Director
AMPA Palaniappan
Director
Contact Us